Letâs get one thing straight: summer isnât over until your glass of rosĂ© says so. And frankly, mineâs still half full.
RosĂ© has become the unofficial drink of summerâand for good reason. Itâs bright, crisp, incredibly food-friendly, and comes in enough styles to keep things interesting. But before it was the drink of yacht parties and rooftop lounges, it was just wine made with a very smart shortcut.
đ A RosĂ© History You Can Sip On
RosĂ© may be trending now, but itâs one of the oldest styles of wine in the worldâolder than red or white. Ancient Greeks and Romans were crushing grapes and sipping pale pink juice long before anyone said âcheersâ on a rooftop.
The modern version? Thatâs rooted in Provence, France, where winemakers perfected that dry, pale, peach-tinged profile that still dominates wine lists today. Provence has been making rosĂ© for over 2,600 yearsâlong before it was the drink of brunches and beach clubs.
Now? Itâs global.
- France still leads the way (Provence, RhĂŽne, Loire)
- Italy makes rosato
- Spain calls it rosado
- And rosĂ©âs hot in California, Oregon, South Africa, Australia, and beyond
Every bottle brings its own vibe, but the goalâs the same: refreshment with attitude.
đž The RosĂ© Renaissance
RosĂ©âs rise to fame wasnât an accident â it was engineered culture, and we all bought in.
One bottle in particular helped turn it from underdog to âcanât sit with usâ coolâand yes, Iâm talking about Whispering Angel.
In August 2014, something legendary happened: the Hamptons ran out of rosĂ©. Not a joke. Wine shops, restaurants, even Wölffer Estate couldnât keep up. Whispering Angel was the VIP guest at every clambake, yacht party, and bonfire, and when it disappeared, people panicked.
That moment didnât just put rosĂ© on the map â it lit the map on fire. RosĂ© wasnât just wine anymore. It was a status symbol, a lifestyle, a summer essential.
From there came the hashtags: #rosĂ©allday, #yeswayrosĂ©. There were rosĂ© pool floats, candles, T-shirts, skincare products â even Broadway got in on it. Whispering Angel went from 500 cases sold in 2006 to over 100,000 in the U.S. alone in recent years â most of which disappeared the moment the weather broke 70°.
And guess what? The obsession hasnât faded. Youâll find rosĂ© in spritzes, cans, sparkling bottles, and high-end cellars alike. Itâs pink. Itâs fresh. Itâs forever summer.
đœ RosĂ© + Food = Summer Love
RosĂ©âs superpower? It pairs with practically everything.
- Seafood, sushi, grilled veggies? â
- Spicy tacos, barbecue, charcuterie boards? â
- Eggs Benedict at brunch? â
- Leftover pizza at 10 p.m.? Also yes.
Dry rosĂ©s are especially versatile â think red berry notes, citrus, stone fruit, and subtle herbs that bring life to almost any dish.
đ„ My Top 3 RosĂ©s for Summer 2025
1. Whispering Angel â Provence, France
This oneâs personal. I first tasted Whispering Angel in 2012, poolside at the Roosevelt Hotel in Miami, and Iâve been hooked ever since. It quickly became a staple â not just in my glass, but on every wine list I curated during my hospitality days, from pool decks to dining rooms.
Itâs still a guaranteed crowd-pleaser at Motherâs Day brunches, Galentineâs get-togethers, and summer pool parties. Crisp, dry, and effortlessly elegant â it never misses.
Approx. Price: $22â$26
Find it: Total Wine, BevMo, Wine.com, or your favorite local wine shop.
2. ChĂąteau Minuty âMâ RosĂ© â CĂŽtes de Provence
This oneâs trending hard in 2025. Light and peachy with notes of white flowers and citrus. Itâs refreshing without being boring, and still dry enough for serious wine fans. Perfect for rooftop hangs, beach blankets, or anywhere youâre pretending youâre in Saint-Tropez.
Approx. Price: $18â$22
Find it: Wine.com, Whole Foods, or upscale retailers.
3. La Vieille Ferme RosĂ© â France
Your weekday rosĂ© hero. This oneâs super approachable, well-balanced, and budget-friendly. Grenache-led, light-bodied, with hints of strawberry and watermelon. No frills â just easy, breezy, quality pink wine.
Approx. Price: $8â$11
Find it: Trader Joeâs, Total Wine, and most grocery wine aisles.
âïž Bonus Sip: FrosĂ© Forever
Still iconic. FrosĂ© is rosĂ©âs frozen alter ego: toss some into a blender with strawberries, lemon juice, and a little syrup, and boom â summer slushie perfection. Still trendy, still delicious, and still the best way to pretend youâre on vacation from your own patio.
âïž Final Pour
So, when is rosé season officially over?
Trick question. Itâs not. Sure, itâs the drink of summer â but letâs be real: rosĂ© doesnât need a season. Itâs light enough for August, chill enough for brunch, and bold enough to carry you into fall. And when someone side-eyes you for sipping pink in October? Just remind them: itâs summer somewhere.
Grab a bottle. Chill it down. Invite your people: Whether itâs a pool party, a porch hang, or just you, a glass, and your favorite playlist â rosĂ© is always welcome.
And hey â if you need a recommendation or want to sip something new â call me đ
Iâm always happy to talk rosĂ© â or bring a bottle over!
Aloha!
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